A BUY-AND-BUILD STRATEGY FOR THE CONVERGING SPECULATION MARKET

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We acquire profitable, licensed gaming operators in markets where consolidation is structural - then deploy proprietary AI and a multi-product platform to compound their value.

We’re a international holding company consolidating global risk gaming and speculation markets through strategic acquisitions, AI-native infrastructure, and multi-product platform expansion.

We acquire profitable, licensed gaming operators in markets where consolidation is structural - then deploy proprietary AI and a multi-product platform to compound their value.

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BUY-AND-BUILD PHILOSOPHY

We target profitable operators in markets across Europe, Central Asia, and South America with strong local brands and loyal customer bases. We focus on markets where the largest global competitors have minimal presence and consolidation is inevitable.

Unlike passive holding groups, we actively transform acquired businesses. Every operator that joins the BTG977 portfolio benefits from institutional capital, technology modernization, operational expertise, and strategic expansion support. We don't just acquire we improve, scale, and build long-term value.

Most of the industry M&A destroys value through heavy-handed integration: rebranding, management replacement, and cultural disruption. We do the opposite. We preserve what made the operator successful and upgrade what held it back. That reputation makes us the preferred buyer in competitive processes and it compounds with every deal we close.

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HOW WE BUILD

Six-Phase

Build Strategy

Start building

[01]

NUCLEUS

Establish the foundation through the first acquisitions, including the core team, regulatory licenses, platform and technology foundation, governance standards, and initial AI deployment. The nucleus acquisitions sets the standard for everything that follows, including operational excellence, compliance frameworks, technology architecture, and AI integration.

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HIGH-GROWTH MARKET EXPANSION

Acquire operators in Central Asia, South America, and Africa, where young populations, mobile-first internet usage, strong sports cultures, and early-stage regulatory environments create exceptional growth potential. Geographic diversification begins immediately, spreading regulatory risk while capturing high-growth markets where major competitors do not operate.

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AI AND BACK-OFFICE OPTIMIZATION

Deploy AI infrastructure across all portfolio companies, including a central data warehouse, AI-powered acquisition optimization, personalized retention, fraud detection, and automated compliance. Consolidate back-office functions with shared compliance, unified payments infrastructure, centralized marketing technology, and consolidated reporting, spreading fixed costs across a growing revenue base.

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PRODUCT EXPANSION

Expand beyond traditional casino and sports betting into prediction markets and regulated trading instruments. Leverage the same customer base to capture the full speculation wallet. Prediction market launches can begin as early as Phase 2 through partnerships, with trading instruments following as regulatory frameworks permit, making the platform truly multi-product.

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PAYMENT INFRASTRUCTURE

Acquire or integrate payment processing capabilities to reduce reliance on third-party processors, capture margin, and enable frictionless cross-border transactions. Vertical integration improves economics and enhances the customer experience.

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B2B PLATFORM

Strategically acquire a B2B platform provider, capturing margin currently paid to third-party technology suppliers while creating a new revenue stream serving other operators. The platform functions as both an operator and an infrastructure provider, compounding advantages at both levels.

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INVESTMENT CRITERIA

Highly selective

by design

We acquire profitable mid-sized gaming operators that meet specific criteria for operational quality, regulatory compliance, and transformation potential.

Business Model

Profitable mid-sized operator with established revenue base

Casino, sports betting, or multi-vertical gaming business

B2C and B2B models with clear customer ownership

Demonstrated operating history and repeatable unit economics

Market Position

Established player base or strong growth trajectory

Regional market leadership or defensible niche

Exposure to structurally growing markets

Expansion potential into new markets or verticals

Technology & Operations

Modern or upgrade-ready technology infrastructure

Strong unit economics with margin expansion potential

Scalable operations

Data-driven decision making capability

Culture & Team

Experienced leadership with real operating ownership

Entrepreneurial mindset paired with execution discipline

Values aligned around long-term sustainability and responsibility

Willingness to integrate into a platform while retaining local edge

LET'S TALK ABOUT
HOW OUR STRATEGY
COULD WORK FOR YOU

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[03]

VALUE CREATION

SIX VALUE

LEVERS

We operate with rigor, foresight, and accountability, ensuring innovation and ethics remain central to every strategic decision.

[01]

BACK-OFFICE SYNERGIES

Consolidation of compliance, payments, marketing technology, and reporting infrastructure. Shared services spread fixed costs across a larger revenue base. Each portfolio addition improves unit economics for the entire group. Regulatory costs decline per operator. Payment processing fees improve with volume. Technology amortizes across multiple brands.

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AI INFRASTRUCTURE DEPLOYMENT

Immediate integration into LeadNova AI platform with nine specialized agents optimizing acquisition, retention, and compliance from day one. Purpose built for iGaming, not generic marketing tools. Machine learning replaces manual optimization. Personalization engines scale without headcount. Fraud detection protects revenue. Compliance automation reduces costs.

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PRODUCT EXPANSION

Expansion from single vertical into a multi product platform. Same customer base, more products. Revenue per user increases dramatically without proportional acquisition cost increase. The platform captures more of each user's speculation wallet.

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GEOGRAPHIC EXPANSION

Licensing support and market entry strategy for expansion into new jurisdictions. Portfolio wide regulatory expertise and compliance infrastructure reduces barriers. Single market operators become multi market platforms. Regulatory risk diversifies across geographies. Growth accelerates through new market access.

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PROFESSIONALIZED OPERATIONS

Institutional governance standards, professional management practices, and systematic process improvement. Many mid sized operators remain founder led with informal structures. BTG977 professionalizes without destroying entrepreneurial culture, preserving what works while upgrading what does not.

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GROWTH

Access to institutional capital for technology investment, marketing scale, regulatory expansion, and strategic initiatives. Mid sized operators face capital constraints that limit growth. BTG977 provides funding for high return opportunities previously inaccessible.

BECOME A INVESTOR

Access a differentiated portfolio of global betting, technology and gaming consolidation.

Institutional investors interested in the high-growth gaming sector

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FOR BUSINESS OWNERS

Looking for a partner, not just a buyer? We preserve brands, retain management, and invest in growth.

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BECOME A PARTNER

Platform providers, content suppliers, payment processors, and compliance partners - join the ecosystem powering our portfolio companies.

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